It’s no secret that most of us would love to be able to quit our jobs and go into business for ourselves. In the first year you will study key marketing topics that have a major impact on all areas of business activity. However, this general business strategy would be interpreted and implemented in different contexts throughout the firm. Marketing careers provide a lot of variety, since the roles and functions of marketers are constantly evolving as the business environment changes and a huge number of industries and organisation types the world over require marketers.
In this course, fundamentals of the nature of marketing are presented and evaluated for specific functions and institutions. An emerging area of study and practice concerns internal marketing , or how employees are trained and managed to deliver the brand in a way that positively impacts the acquisition and retention of customers ( employer branding ).
Strategic Database Marketing details the latest web-focused strategies for unleashing the power in your company’s customer database and turning it into a sales-building weapon. Considering all aspects mentioned above, I can say that the Master Programme covers all important areas of Marketing and serves as an excellent preparation for students’ future careers.
The Gartner Digital Marketing Conference provides the insights senior marketing leaders need to deliver results in a fast-paced environment. Topics include: financial reporting; long- and short-term forecasting; managing working capital; capital budgeting; and the nature of corporate securities and debt-equity mix.
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. The Internet has become an integral component of the customer relationship management strategy for business marketers.