4Ps & 6Ps

If this has caught your attention it’s because we’re discussing Connection Marketing. The future of marketing belongs to honest information, accurate data and clear claims based on truth. Put the time into planning your marketing strategy, budget, and other concepts presented here to ensure success. If you decide to do a CIM qualification you will also join our membership network, this means you will have access to a wealth of online resources, events and career advice to help you build a long and satisfying career within marketing.marketing

Generally speaking, an organisation’s marketing planning process is derived from its overall business strategy. You’ll market a B2C or B2B product, summarize the business model of the company, articulate the marketing objective, and develop a target persona for the product you choose to market.

A Fact: When you add an article to your website it is called adding content, however when you submit articles to other sites, it is called article marketing, and with article marketing you don’t want the article to get indexed on your site first. The relationship between marketing principles and the determination of style in the context of image usage are explored.marketing

Our MSc in Marketing will give you a theoretical understanding of consumer behaviour, marketing research methods and marketing management, as well as the competence and creativity to apply this knowledge in real-life marketing situations. With this in mind, the marketing department would inform the R&D department to create a prototype of a product/service based on consumers’ new desires.marketing

You may want to concentrate more of your efforts to internet and relationship marketing but as always the choice is yours. Our full-time staff has a broad mix of professional and international experience, and produce cutting-edge research that inspires their thinking and informs their teaching.


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