Dalam komunikasi pemasaran diperlukan suatu pendekatan yang mudah dan fleksibel yang terdapat pada bauran pemasaran (marketing mix). In your final project, you’ll summarize the different marketing campaigns you have executed, and reflect on the results. To use the example of the sports goods industry again, the marketing department would draw up marketing plans, strategies and communications to help the SBU achieve its marketing aims.
As a culmination activity of this course, students are responsible for the development and presentation of a business plan. A formal approach to this customer-focused marketing is known as SIVA 17 (Solution, Information, Value, Access). In the Autumn semester you will participate in the Markstrat simulation, a web-based platform for developing marketing strategy and planning practice in a competitive environment.
Murphy, P.E. Laczniak, G.R. and Prothero, A. (2012) Ethics in Marketing: International Cases and Perspectives. As we noted before, the marketing mix is predominately associated with the 4P’s of marketing, the 7P’s of service marketing, and the 4 Cs theories developed in the 1990s.
The fact of the matter is that traditional marketing methods are working less and less – companies find themselves spending more advertising money than ever, to have the same effect they may have had in the past. The MSc incorporates current and emerging trends in marketing theory and practice to give you the research-led knowledge and skills that are required by companies and employers.
PR ditempatkan lebih luas dan lebih pada marketing oriented perspective, didesain untuk mempromosikan organisasi sebaik produknya atau pelayanannya. This is an MSc programme in Marketing aimed primarily at students wishing to convert from other disciplines or those who wish to gain a qualification that will validate their work experiences.