There’s a meme that I love. It shows a little dog giving serious side-eye to the camera. The caption says it all – “Don’t blame the holidays – you were fat in August!” Well, August is here again, and if you’re still looking for someone to blame for not being in shape, don’t blame the holidays. Blame your outdated work out gear. There is research that suggests many people shy away from the gym because they don’t own the proper attire, don’t know where to find the latest styles or don’t want to upgrade. They feel like they’re being judged for wearing sweat pants the moment a fit, young hipster shows up wearing the latest athleisure wear. After a study confirmed a researcher’s suspicion, the term “enclothed cognition” was coined to describe the mental changes that occur when we put on certain types of clothing. The study subjects wearing lab coats worked harder than those without them. When people feel good in their work out attire, they are more likely to exercise. And the reverse is also true. If you don’t have the proper attire, you’re likely to stay put. The perception of workout wear has changed over the last decade. Yoga pants, once the fodder for late night show jokes have been revamped as athleisure wear and are credited with saving that segment of the apparel market.
So what do you do if you want to work out but don’t have the latest gear. Turn to Groupon and search for deals on Puma. They have a wide selection of footwear and apparel that is stylish and functional, fashionable and affordable, all the things you need to get your “enclothed cognition” in gear. But before you head to the gym in your stylish threads like Fenty x Puma by Rhianna or those hot new Basket Heart kicks by Carla Delavigne, be sure to search Groupon so you can apply one of their money saving codes to your purchase. Through Groupon, you can save 30% off men’s sneakers, and 50% off women’s shoes, and many deals easily qualify for free shipping.
Now that we’re in the dog days of summer, don’t risk getting the side-eye from some gym rat because you’re still rocking those “perfectly good” gym shoes you bought five years ago. Update your look so your “enclothed cognition” gets you up and working out as you should. Before you know it, the holidays will be here, and you’ll be the one giving the side-eye.