Nowadays the introduction of online marketing strategy has made the concept of marketing to go completely global. This upholds Van Horne’s (1974) assertion that even at the risk of not maximising shareholder wealth in the short term, management of business firms ought not to ignore the need for ‘social responsibility’ which brings long term benefits although perhaps not immediately apparent.
A Bachelor of Commerce degree takes a minimum of three or four years (90 – 120 credits) of full-time study, depending on your academic background All JMSB students follow a core business curriculum coupled with a JMSB major, which may be combined with a minor in another discipline or any combination of elective courses that interest them.
Even starker is the effect of continuing bad weather either in the form of floods or snow on the viability of a whole range of firms in the UK. Had the environment represented by the UK government not provided a lifeline to some of the major banks in the form of taxpayer subsidies, or buy-outs, they would not have survived.
The typical offers and subject requirements for each course should be read alongside the University’s general entry requirements which give further details on acceptable subjects, alternative UK and international qualifications and minimum English language requirements.
Exclusive to the Master of International Business, our dual-degree program enables high-achieving students to undertake a year of international study, while gaining functional expertise in a related business discipline, signalling a commitment to a career in international business to prospective employers.