Business administration degree programs prepare students to enter the business field. This module brings together two important and closely related areas of study for marketing and business students, namely understanding how buyers behave and make decisions, and how to use this knowledge to effectively communicate with selected target markets.
Quality can mean a high degree of excellence (a quality product”), a degree of excellence or the lack of it (work of average quality”), or a property of something (the addictive quality of alcohol”).1 Distinct from the vernacular, the subject of this article is the business interpretation of quality.
In separate rankings by the Financial Times (FT), our Executive MBA (EMBA) programme was the highest-ranked new entrant in 10th position among Asian institutions, and 36th globally this year, while our Masters of Science in Wealth Management programme (MWM) was ranked 1st in Asia and 3rd globally.
Furthermore, you will gain an understanding of the role of knowledge management in relation to the management of innovations in supply chains, the drivers for these innovations, the ways in which such innovations can be managed and different aspects associated with the relational nature of managing supply chain innovations.
Studying for a business and management studies degree allows you to develop a broad understanding of business organisations and provides you with subject-specific knowledge in areas such as markets, customers, finance, operations, communication, information technology and business policy and strategy.