Our continuous exposure to advertising and sales pitches leads us to believe that marketing activities begin only when goods or services have been produced. You can gain direct access to the Master’s programme in Marketing with a university bachelor’s degree in Economics, (International) Business Administration or Econometrics from Vrije Universiteit Amsterdam if you have successfully completed the following subjects: compulsory core subject Marketing.
In order to get your bachelor degree in marketing you have to take your main marketing courses, which in most colleges are simply called marketing 1 through marketing 4. Each course usually takes two semesters. A major goal of this course is to help students learn to use an analytic decision-making approach in developing and marketing new products and services that meet customer needs in the consumer, industrial, and service settings.
This unique combination of academic and practice allows for students to be well-positioned for future success in the field of marketing. The difficult part is doing this well, as you need to know every aspect of your business plan. Applying real-time marketing practices and adding the ability to integrate customer behavioural data from all channels, delivers even greater marketing precision and improves customer engagement for the long term.
Having a budget helps you keep track of what you need to spend on marketing without it getting out of control. Detailed below are some recommended readings if you have not done any marketing before and wish to do some reading before the course starts. As a rule of thumb you will need at least 12 ECTS related to quantitative research skills (to a level of being able to use statistical techniques such as (multiple) regression, ANOVA and factor analysis), and 18 ECTS of marketing related topics.
In this project, you’ll create, execute, and monitor a search engine marketing campaign on the AdWords platform for a B2C or a B2B product. The SIVA Model provides a demand/customer centric version alternative to the well-known 4Ps supply side model (product, price, place, promotion) of marketing management.