You will graduate ‘business ready’, with a clear understanding of how you can add value to employers and with the confidence to manage change. You will study subjects such as analysis of international trade and finance, global marketing strategies, management practices in international markets – all of it is okay to prepare you for future career, because apart from this, you will learn a lot about international sales, global distribution, international management and international trade.
You will develop an understanding of the nature and role intangible elements play in creating value for consumers, critically analyse the major differences between the marketing of services and physical goods, and apply and evaluate a range of relevant services marketing and experiential marketing theories and tools to organisational situations.
By studying international business you will understand how this has come about, and what it means for today’s business world. The International Business Programme has some 130 partner universities all over the world. High-achieving students who wish to take further studies may enrol in BS63 Bachelor of Business (Honours).
Specialising in international business, you will focus on the ways businesses operate differently in home and overseas markets. You may enjoy joining our Business Society which arranges an event calendar, annual ball and career presentations from institutions such as the Government Economic Service, Scottish Executive, Bank of England etc.
Although the program is designed as a transfer program, students may pursue employment in the field upon completion of the degree. You will train in advanced problem solving in an international context, and learn theoretical concepts, models, and tools derived from relevant research.