This curated collection of articles represents our best content on all things digital. You will leave with the knowledge, skill and attitude to be an advertising account manager, market researcher or social media specialist, or to take on any number of marketing careers this versatile degree offers you. Now since marketing should never be a one-time thing, I like to batch my marketing into campaigns.
If you are still studying then gaining relevant work experience is key when trying to find a job in marketing. Marketing lecturers at Waikato are highly sought-after business consultants and have close links with some of New Zealand’s leading companies. Access our innovative members-only resources and tools to further your marketing practice.
From a product’s placing on the map, a firm would tailor its marketing communications to suit meld with the product’s perception among consumers. However, I knew that theory is indispensable so I wanted to deepen my theoretic knowledge and find an answer to my question what it is that distinguishes a good Marketing strategy from a bad one.
A firm’s marketing macro-environment consists of a variety of external factors that manifest on a large (or macro) scale. You will also learn how to analyse consumer buying behaviour, collect and interpret market research and consider strategic implications behind marketing decision making.
The first volume of Marketing Excellence was published in 2006, and this second edition contains 34 new case studies, selected from the last four years of The Marketing Society Awards for Excellence. Spatial (market) information is essential for many strategic and operational marketing decisions like assortment planning or micromarketing, location planning and direct marketing/CRM.