Before we go into all the elements of the marketing mix, and to avoid confusion between the 4p’s, 7p’s and even the 4c’s – you should pay attention at the image below to understand what makes up the entire marketing mix. Students analyze the different facets of communication including maintaining consistency with integrated and content marketing, navigating the global landscape, messaging through digital and various media channels, and managing emerging trends in social marketing.
The Marketing Major at the Alberta School of Business builds on its world class faculty research in consumer behavior, online decision making, market research, marketing models and retailing to teach students to engage in sophisticated marketing practice.
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Diawali dengan pengertian IMC yang meliputi, ”Integrated marketing Communication merupakan proses bisnis strategis yang digunakan untuk merencanakan, menyusun, mengeksekusi dan mengevaluasi koordinasi, kemampuan mengukur, program komunikasi brand yang persuasif sepanjang waktu dengan konsumen, calon konsumen, karyawan, prospek, kelompok dan target lainnya baik internal maupun eksternal khalayak.
Members of our academic staff regularly publish in journals such as British Journal of Management, Journal of Marketing Management, European Journal of Marketing, Journal of Business Ethics, Journal of Advertising, Industrial Marketing Management, Marketing Intelligence and Planning, and Journal of Retailing and Consumer Services.