Every business plan requires promotion and advertising to expand its visibility among the audience worldwide via event marketing. Development strategies based on a strategic marketing plan for example will address a changing customer base and market dynamics, help one to understand horizontal and vertical target market opportunities and how to develop the right products, services and solutions to meet the target market needs.
If this is the case, it needs to be controlled and executed on a FFP basis, with quality levels and deliverables well defined, your company management deeply involved at all times, and should include penalties for failures set at multiple milestones.
Most companies recognize the need for account managers and sales people, but a Proposal Manager” is sometimes not so much a position, as it is a function performed by either the sales lead or proposed Project Manager (PM) as a transitionary task to be performed prior to assignment to the job.
Blogging: hiring bloggers to write articles and reviews about your products, services or solutions is one way to increase your brand presence and awareness over the web, blogs are a good way to generate content and channel traffic to your website, these articles can be shared with other business and news websites which will increase your reach further and allow word of mouth to spread among readers and their network.
The plan got off to a slow start because the company is headquartered in Research Triangle Park, NC, and she worked in the satellite office in California but her responsibilities grew, and she eventually joined the company full-time as the executive director of corporate development.