Welcome To The Chair Of General Management And Marketing
On the Marketing BA (Hons) at DMU you will learn how to analyse real business problems and provide creative marketing solutions. Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. By planning early in consultation with an academic advisor, students may be able to reduce the time it takes to complete a bachelor’s degree in Marketing to 3 or 3½ years.
All Masters programmes also offer Marketing Works, an applied marketing group project where students work in small groups as consultants to a tourism organisation to tackle a real-life marketing problem. Great article… though it is all about action for me.. planning is important part of marketing activities.
This information is then used by managers to plan marketing activities, gauge the nature of a firm’s marketing environment, attain information from suppliers, etc. Experiential:The Spearfish area has many small businesses, several of whom partner with BHSU to utilize students as marketing consultants.
The image above is a simplistic diagram of the elements that are included in a marketing mix. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store.
Our MSc will prepare you for a wide range of business and agency positions across marketing, branding, digital strategy and public relations. You will be taught by the very best: leading experts who publish in the most prestigious international marketing journals.